Love main ghum

A swirl of flashy colours, ear deafening, screeching music combined with gory action scenes have long defined Pakistan’s Lollywood. Weapon wielding thugs and skimpily clad, yet surprisingly well fed, heroines have provided the dwindling cinema goers with a staple diet of grotesque violence and crude erotica. The phrase ‘revival of Pakistani cinema’ which springs up time and time again with each new release, seems to have been overused to the hilt.

Buoyed by the spirit of keeping the sinking ship, that is Lollywood, afloat the golden girl of Pakistani Cinema Miss Reema Khan stepped into the director’s shoes and came up with a love story, titled most originally, ‘Love Mein Ghum’.

In truth, she does look pretty easy on the eyes.

The green eyed beauty left no stone unturned in publicising her lastest venture on television channels, facilitated by a promotional video that bore striking similarities to the star studded Deewangi Deewangi track from Shahrukh Khan’s Om Shanti Om.

Now, I’m not one to be bashful when it comes to seeking inspiration and believe that the efforts of Pakistani filmmakers should be encouraged. Therefore, with a generous doze of enthusiasm and a heap of popcorn and soda I braced myself to watch ‘Love Mein Ghum’ with a group of equally enthused friends.

The film, as per my expectations, was an out an out Lollywood commercial pot-boiler doused in drama. From a melancholic lover at the brink of death, to a scheming seductive step mother, the film had it all.

The emotional break-down sequences  of Reema and Moemar Rana, coupled with Reema’s hair flying luxuriously in the wind in slow motion, akin to a model from a shampoo commercial, were some of the quintessential ingredients of this sizzling Lollywood curry.

There is no denying that Ms. Khan has invested a lot of effort and a generous amount of capital into the production of this movie. No wonder the film boasts glossy picturisation showcasing foreign locales such as Malaysia and Azerbaijan coupled with melodic musical tracks sung by the crème de la crème of Bollywood’s singers.

It is important to state that harbouring an expectation of viewing a thought provoking film of substance would be unreasonable for Love Mein Ghum, in all fairness, was publicised as a completely commercial flick.

Nonetheless, undergoing the cinematic experience consisting of a logical plot and convincing performances is definitely a privilege which all cinema goers who have paid for a ticket ought to enjoy.

However Love Mein Ghum, which is translates to ‘lost in love’ in English, had my friends and I lost in peels of laughter. Ironically the most serious and intense sequences in the film had us in splits.

It’s called sadism… or cliched plot lines horribly over acted.

Granted, Reema Khan has aged gracefully and still looks breathtaking, but portraying a college student who falls in love with a boy in his early 20’s is really pushing it a bit too far. Her love interest, if you may please, is supposed to be a Caucasian named Wilson who is played by a young Pakistani model with blonde streaks and a thick Desi accent. With him meandering into different accents, one was left wondering whether he suffered from a split personality disorder or if he was under the influence of an intoxicant!

Reema matched up to Wilson’s massacre of English and Urdu which culminated into a love ballad with the two reciting lines of Shakespeare to each other in love struck, dreamy eyed poses. And that’s not all; Shakespeare was contrasted with some good ol’ rapping ala Momi. Yes, you got it right. Moemer Rana has tried to pull a bit off a Snoop Dogg by trying his hand at rapping. Which might have been partially more embarrassing for the viewer than for the actor himself.

Every masala flick has to have a sultry sex-symbol for a character who adds to a film’s glamour. The tables turned in this film as it was not a woman who was resorting to suggestive tactics to entice men but a man by the name of Ali Saleem aka Begum Nawazish Ali. He doesn’t play a cross dresser this time but an actual woman who has Lollywood’s Jaan Rambow and a very corny Johnny Lever wrapped around his/her (it’s?) thumb. To each his own, whatever rock’s one’s boat, but I have to say that watching Ali in a sarong getting massaged by Rambow on the big screen is quite scarring.

There’s a mental image we won’t be forgetting anytime soon.

Who can forget the 90’s Bollywood style of song picturisation we all grew up on? A dozen odd dancers moving in sync with flying dupattas suspended in mid-air on a hill-top would perhaps prompt a tad bit of nostalgia. This film too follows the age old formula whilst accentuating the song and dance routines through jumpy steps. What really makes the film a rather ‘healthy offering’ are the acrobatic dance moves by Lollywood’s legendary dancer Pappu Samrat. Hats off to him for making Reema and the two heroes run and pounce along mountains and plains with the athleticism of passionate sportsmen. Or epileptic Neanderthals.

The poor heroes probably pulled a muscle or two by lifting a not so petite Reema a number of times which was again shown in slow motion to maximise its aesthetic pleasure.

In a nutshell, the film is old Lollywood wine in a brand new sleek bottle that has the unique ability to unintentionally entertain in its most serious moments while simultaneously irritating to the point of making one’s teeth and fists clench. Hail Reema Khan!


Syed Abbas Hussain is a graduate of the university of Kent, UK where he studied Politics and IR. He has worked as an Associate Producer for express 24-7, is a free-lance writer and a theatre actor.


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Categories: Celebrities, Movies & TV


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One Comment on “Love main ghum”

  1. shoaib
    October 9, 2011 at 4:48 pm #

    Love mein ghum is a great effort done by Reema Khan. All the best for future. reema looked very nice with Ali Zafar in The Lux Song,I really like it. Ali is also making us all proud. He’s a great star. He’s having a virtual meet up on Monday sponsored by Jazz Jazba (link: So if you have any questions then here’s the chance to get answers.

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